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Why Keywords |
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A Keyword is a virtual identity that best describes your business or company on a short code (56070), its widely used by marketers on print, TV , radio and outdoor advertising to generate greater response from ad campaigns.
Businesses are using Keywords extensively for:
- Marketing Communication
- Lead generation
- CRM
- Consumer feedback
Every Ad, be it a TV commercial, radio jingle, print ad or hoardings has an action point for its TA.
These action points are namely
- Telephone no / helpline no
- A website / webpage address
- A keyword on a short code
It is invariably true that the Keyword generates maximum response simply because sms is the most convenient and easy medium of communication. |
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Benefits of Keyword based marketing:
- Nationwide reach with immediate call to action - 80 % of audience responds instantly
- Track response & rapidly acquire your own mobile phone customer database.
- With SMS Keyword, customers are spontaneously reaching you 24/7.
- When used across media (Mix with Radio, TV, Print), Keyword based marketing has proven to generate a multifold increase in sales leads / consumer feedback
- It's zero cost – absolutely free on smsmeon.com
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